Style Guide

What Photographs Beautifully

Neutral palettes, soft fabrics, layered textures and natural movement photograph beautifully and allow connection and emotion to remain the focus of the images.

  • Linen + cotton textures

  • Creams, oatmeal, sage, clay, muted blue

  • Simple patterns in moderation

  • Layering + movement

  • Barefoot whenever possible

What to Avoid

A few things to avoid

  • Neon or overly bright colors

  • Large graphics or logos

  • Matching everyone exactly

  • Athletic sneakers when possible

  • Busy patterns competing for attention

Color Palette

  • Cream

  • Warm beige

  • Sage

  • muted rust

  • dusty blue

  • warm brown

Styling by Season

Spring

  • Soft greens, creams, light layers

Summer

  • Breathable fabrics, soft neutrals, movement

Fall

  • Earth tones, texture, layering

Winter

  • Cream knits, wool, layering