Style Guide

Close-up of knitted fabric with horizontal stripes and textured yarn.

What Photographs Beautifully

Neutral palettes, soft fabrics, layered textures and natural movement photograph beautifully and allow connection and emotion to remain the focus of the images.

  • Linen + cotton textures

  • Creams, oatmeal, sage, clay, muted blue

  • Simple patterns in moderation

  • Layering + movement

  • Barefoot whenever possible

Close-up image of crumpled cream or beige fabric.

What to Avoid

A few things to avoid

  • Neon or overly bright colors

  • Large graphics or logos

  • Matching everyone exactly

  • Athletic sneakers when possible

  • Busy patterns competing for attention

A collection of fabric rolls in various colors and patterns upright against a wall with a cream-colored curtain in the background.

Color Palette

  • Cream

  • Warm beige

  • Sage

  • muted rust

  • dusty blue

  • warm brown

A person holding a large straw hat blocking their face, with a small bouquet of daisies in their other hand, sitting against a grey wall and wearing a white dress.

Styling by Season

Spring

  • Soft greens, creams, light layers

Summer

  • Breathable fabrics, soft neutrals, movement

Fall

  • Earth tones, texture, layering

Winter

  • Cream knits, wool, layering